Interview: Eric Schuller President of ARC Legal Funding

Updated: agosto 30, 2025 7:32 pm
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8 min leer
Aaron Winston, Director de Estrategia de Express Legal Funding.
Aaron R. Winston, Doctor
Autora y Directora de Estrategia

Puntos clave

This article features an interview with Eric Schuller, President of ARC Legal Funding. Schuller discusses how consumer legal funding helps level the playing field for plaintiffs, his accomplishments in regulating the industry, and the challenges of educating legislators and opponents about the benefits of consumer legal funding. He also shares insights on his role, the industry’s future, and the importance of finding common ground with the insurance industry.

Metadatos de contenido

Título:
Interview: Eric Schuller President of ARC Legal Funding
Miniatura:
Eric Schuller President of The Alliance for Responsible Consumer Legal Funding
Autor:
Aaron R. Winston
Fecha de publicación:
enero 3, 2022
Fecha de la última actualización:
agosto 30, 2025 7:32 pm
Editorial:
Express Legal Funding
Propietario de los derechos de autor:
© Unkown Entity Holdings, LLC

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Eric Schuller President of The Alliance for Responsible Consumer Legal Funding

Background info on Who is Eric Schuller?: Eric Schuller is a government affairs professional and President of The Alliance for Responsible Consumer Legal Funding (ARC). ARC’s mission as a nonprofit trade association is to maintain consumer legal funding as a viable financial solution.

Legal funding provides plaintiffs with money to help cover the unexpected loss of income resulting from accident and injury claims.

Unfortunately, many plaintiffs would be compelled to settle for far less than the fair settlement amount their case is worth without access to consumer legal funding. Eric Schuller works to increase an accurate awareness of consumer financiación jurídica. That way, more plaintiffs can access legal funding when they need it.

Express Legal Funding stands for inclusion. Although we are no longer members of ARC, the message and details about consumer legal funding in this interview remain relevant.

Interview With Eric Schuller

We are proud to announce that Author Aaron Winston, the Strategy Director of Express Legal Funding, had the unique opportunity to interview Mr. Eric Schuller, the top Government Affairs Expert in the consumer legal funding industry.

Question: How does consumer legal funding help the consumer?

Eric Schuller: It allows the consumer to level the playing field. Insurance providers have nearly unlimited resources to dispute a claim. Consumer Legal Funding enables the consumer to have the ability to withstand the lengthy claims process. By ensuring they can maintain the income they need.

Question: When did you first hear about consumer legal funding, and what were your initial thoughts?

Eric Schuller: I have worked in this space for over a decade now. When I found out about it and learned how it helps consumers, I realized it was a financial product that needed to be available for consumers.

Question: What accomplishment in the world of consumer legal funding are you most proud of?

Eric Schuller: My success in working alongside state legislators to properly regulate the industry.

Putting forward legislation that regulates it so that it is available to consumers and has safeguards to ensure those offering the product are doing it responsibly.

Question: From an outsider’s perspective, it appears that your role as President of ARC is all-encompassing. What would you include in a hypothetical job description for a hypothetical job listing on Indeed for the President of ARC? Of course, no one is capable of filling your shoes.

Eric Schuller: The one big thing is to have the ability to look at the whole picture and not just what is directly in front of you. Get to understand the position of those who oppose you.

Sun Tzu said, “If you know the enemy and know yourself in a hundred battles, you will never be in peril. When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal. If ignorant both of your enemy and yourself, you are certain in every battle to be in peril.”

Question: As a consumer legal funding advocate, what would you say is the most significant challenge you face day in and day out?

Eric Schuller: Getting those that oppose us and [the] legislators to understand that Consumer Legal Funding is not a loan and should not be treated as such. It is easy for people to “lump” things into buckets rather than take the time to really learn about them.

Question: No system is perfect, and we can’t live in a utopia. Still, if you could change one thing about how the consumer legal funding industry operates, what would that be?

Eric Schuller: The preconceived notion that people at the companies are out to “screw over” consumers.

Question: Too often, opponents of consumer legal funding attempt to lump together consumer legal funding with commercial litigation funding, albeit a faulty argument. What is your response to their baseless claim?

Eric Schuller: I get to the basics. Consumer Legal Funding ensures a consumer has a roof over their head and can provide for their family while their legal claim is making its way through the system.

None of the funds go to pay for any of the gastos legales to further the litigation. Commercial Litigation Financing does just that. It finances the cost of litigation. The vast majority of commercial litigation financing is for businesses and not consumers.

Question: How do you typically introduce yourself to legislators and elected officials?

Eric Schuller: As the President of ARC, I represent the leading companies in the industry.

Question: Of late, it appears you have made significant inroads with the historically hostile insurance industry. To what do you attribute that shift?

Eric Schuller: I try to find common ground. No matter what the situation is, there is always something that people agree upon. That is where you start.

Question: Besides consumer protections, what is the benefit for the consumer legal funding industry to have states enact legislation to regulate consumer legal funding?

Eric Schuller: Ensuring that there is a stable environment for the business to operate. When there is a stable, regulated environment for business, it benefits everyone.

Question: How did your “life before ARC Legal Funding” prepare you for your role as president, such as your experiences in the Army?

Eric Schuller: I guess the ability to look at the whole picture. In the Army, if you focus on just what is just in front of you, you will miss the attack from behind you. That is the same with legislative and regulatory issues.

Question: Where do you see yourself in 10 years? Still President of ARC? What about the consumer legal funding industry in 10 years?

Eric Schuller: Who knows? [pause] Just trying to get through the next ten months [big smile].

Question: Historically, top leaders of industries seem to point back to a mistake or regret in their career, but they learned from it. What is that moment in time for you?

Eric Schuller: I wish I had done more to reach out to other interested parties, i.e., “the other side” earlier. I think that would have put us in a better position today.

Question: Where did you grow up? Going back in time, do you recall coming across an injured plaintiff who could have benefited from consumer legal funding before it was available?

Eric Schuller: I have lived most of my life in the Chicago area, other than my time overseas with the Army. I have known friends who could have used it before I was aware of the industry.

Lectura pertinente: ¿Cuáles son los pros y los contras de la financiación previa a la liquidación?

Question: Have you considered writing your brainchild version of How to Win Friends & Influence People by Dale Carnegie? What concepts would you cover? Can I preorder a signed copy?

Eric Schuller: No, I think that there has been enough written about the subject.

Key Takeaways From the Interview

  • Takeaway #1: Consumer legal funding levels the playing field vs. insurance companies. The funds allow plaintiffs to hang in there and get a more fair settlement amount.
  • Takeaway #2: Regulation of the consumer legal funding industry is good. That is what the trade association ARC Legal Funding is about.
  • Takeaway #3: Consumer legal funding is not the financing of lawsuits. The pre-settlement money can’t be used for legal fees or case expenses. Legal funding’s purpose is to ensure a consumer can afford necessities like staying in their home or getting to work.
  • Takeaway #4: Consumer legal funding plays a vital role in today’s legal system.

Express Legal Funding thanks Eric Schuller for taking the time to do this interview and share his expert legal funding insight with us. We now have a better understanding of what it means to be the President of The Alliance for Responsible Consumer Legal Funding.

Who is Mr. Eric Schuller?

  • Eric Schuller is a Government Affairs Expert
  • A leading consumer legal funding expert and advocate
  • Top expert and up to date on legislation affecting consumer legal funding
  • President of The Alliance for Responsible Consumer Legal Funding
  • Retired Army Veteran. 22 years serving in the Army and the National Guard
  • Military background in Military and Police Intelligence Operations
  • Director of Government and Community Affairs at Oasis Financial
  • Advisory Board Member of the Dispute Financing Library of the Center on Civil Justice at NYU School of Law
  • Advisory Board Member of the After the Impact Fund
  • Advanced State Government Affairs: Gold Level
  • Bachelor’s Degree from the University of Illinois at Chicago in Business Administration
  • Self-described political junkie
  • Eric Schuller’s LinkedIn profile
  • Eric Schuller’s Twitter account
  • Eric Schuller’s Facebook profile

More from Eric Schuller and ARC Legal Funding

Descargo de responsabilidad: Express Legal Funding es una empresa de financiación previa a la liquidación y no es un bufete de abogados. Si bien el contenido de esta página está bien investigado y revisado por abogados con licencia, no constituye asesoramiento legal y no debe considerarse un sustituto de la representación legal.

Sobre el autor

Aaron R. Winston, Doctor

Aaron WinstonPhD, es el Director de Estrategia de Express Legal Funding. Ampliamente reconocido como "El Experto en Financiación Jurídica". Aaron Winston aporta más de una década de experiencia en el sector de la financiación al consumo, incluidos años como consultor de una importante empresa de asesoramiento financiero que gestiona más de $400 millones en activos de clientes.

Aaron Winston es un respetado autor, estratega e innovador de contenidos jurídicos cuya investigación centrada en SEO abarca múltiples sectores. Se ha ganado el título de "Experto en financiación legal" escribiendo guías y entradas de blog autorizadas y bien documentadas sobre financiación previa a la liquidación, financiación legal y marketing de bufetes de abogados. Sus artículos atraen a decenas de miles de lectores cada mes e incluyen algunos de los contenidos más leídos en el ámbito de la financiación de demandas.

Como doctor en Tecnología Jurídica, Aaron Winston aplica el rigor académico a cuestiones reales de financiación al consumo. En su papel en Express Legal Funding, ha dedicado miles de horas a educar a los demandantes, empoderar a los abogados y avanzar en las normas éticas en la industria de la financiación legal.

Aaron Winston es también autor de Una palabra para los sabios. Una advertencia para los estúpidos. Cánones de conducta-un poemario 2023 de 35 cánones originales centrados en la conducta basada en valores y el pensamiento estratégico.

A principios de 2022, Aaron Winston obtuvo el máximo reconocimiento 5% en la evaluación de habilidades SEO de LinkedIn y posee insignias de habilidades verificadas tanto en SEO como en Google Ads. Sus eslóganes exclusivos y las marcas de su empresa están registrados en la Oficina de Patentes y Marcas de Estados Unidos, lo que refleja su atención a la integridad de la marca y el liderazgo de pensamiento.

Aaron Winston ha aparecido en numerosas entrevistas de alto nivel y estudios de casos del sector, incluido un 2021 entrevista a smith.ai y un informe sobre el crecimiento de las empresas de financiación jurídica en 2022. En 2023, WordLift destacó a Aaron y a Express Legal Funding en un importante estudio de casos de autores de SEO por su excepcional rendimiento en el marketing de contenidos jurídicos y las normas E-E-A-T. En 2024, un estudio de caso de Kinsta mostró los métodos técnicos de SEO y escalabilidad de contenidos de Aaron Winston, consolidando aún más su papel como pionero en la estrategia de contenidos jurídicos orgánicos.

Nacido en Lubbock, Texas, y criado en Dallas, Aaron Winston asistió a la Academia Akiba y sigue combinando la perspicacia académica con la innovación con visión de futuro. Su trabajo en la intersección del derecho, la tecnología y la defensa del consumidor sigue impulsando un cambio significativo en la forma de entender y acceder a la financiación legal.

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