Aaron Winston, PhD, serves as the Strategy Director of Express Legal Funding. Widely recognized as “The Legal Funding Expert,” he brings over a decade of experience in the consumer finance industry, including his role as a consultant to a leading financial advisory firm that managed more than $400 million in client assets.
Aaron Winston, who has a PhD in legal technology and a Master of Law with a focus on finance, earned the title “The Legal Funding Expert” by writing authoritative, well-researched articles on pre-settlement funding, legal finance, and law firm marketing. His expert content helps educate plaintiffs and attorneys alike, making complex legal funding topics more accessible to the public. His blog posts attract tens of thousands of monthly readers and rank among the most-read lawsuit funding content online.
Aaron is the author of A Word For The Wise. A Warning For The Stupid. Canons of Conduct, a 2023 poetry book composed of 35 original canons that explore values-driven conduct and strategic thinking.
As Strategy Director of Express Legal Funding, Aaron Winston has dedicated thousands of hours to advocating for the consumer. His unique blend of academic insight and real-world strategy continues to influence how legal funding is perceived and understood. Aaron’s “it factor” is his relentless commitment to bridging the gap between legal knowledge and consumer empowerment through his writing and SEO-driven campaigns.
In early 2022, Aaron Winston earned LinkedIn skills assessment badges in both Search Engine Optimization and Google Ads, placing in the top 5% of SEO professionals. His slogans and legal content have been granted copyright protection by the United States Copyright Office, reinforcing his originality and thought leadership.
Aaron Winston has been featured in several high-profile interviews and industry case studies, including a 2021 smith.ai interview and a 2022 growth case study documenting Express Legal Funding’s success. In 2023, WordLift spotlighted Aaron in a major SEO author case study for his outstanding performance in legal services content. In 2024, a case study by Kinsta further highlighted his impact by showcasing his technical SEO and content scalability success.
Born in Lubbock, Texas, Aaron Winston spent his early childhood there before moving to Dallas, where he attended Akiba Academy. His scholarly approach to business, combined with his commitment to clarity, continues to drive his mission to make legal funding more transparent, helpful, and accessible to everyone.
