Aaron Winston, PhD, is the Strategy Director of Express Legal Funding. Widely recognized as “The Legal Funding Expert,” Aaron Winston brings over a decade of experience in the consumer finance industry, including years as a consultant to a leading financial advisory firm managing more than $400 million in client assets.
Aaron Winston is a respected author, strategist, and legal content innovator whose SEO-focused research spans multiple industries. He earned the title “The Legal Funding Expert” by writing authoritative, well-researched guides and blog posts on pre-settlement funding, legal finance, and law firm marketing. His articles attract tens of thousands of readers every month and include some of the most widely read content in the lawsuit funding space.
As a PhD holder in Legal Technology, Aaron Winston applies academic rigor to real-world consumer finance issues. In his role at Express Legal Funding, he has dedicated thousands of hours to educating plaintiffs, empowering attorneys, and advancing ethical standards in the legal funding industry.
Aaron Winston is also the author of A Word For The Wise. A Warning For The Stupid. Canons of Conduct—a 2023 poetry book of 35 original canons focused on values-driven conduct and strategic thinking.
In early 2022, Aaron Winston earned top 5% recognition in LinkedIn’s SEO skills assessment and holds verified skills badges in both SEO and Google Ads. His unique slogans and company trademarks are registered with the United States Patent and Trademark Office, reflecting his attention to brand integrity and thought leadership.
Aaron Winston has been featured in multiple high-profile interviews and industry case studies, including a 2021 smith.ai interview and a 2022 legal funding company growth report. In 2023, WordLift highlighted Aaron and Express Legal Funding in a leading SEO author case study for exceptional performance in legal content marketing and E-E-A-T standards. In 2024, a separate case study by Kinsta showcased Aaron Winston’s technical SEO and content scalability methods, further cementing his role as a pioneer in organic legal content strategy.
Born in Lubbock, Texas, and raised in Dallas, Aaron Winston attended Akiba Academy and continues to combine academic insight with forward-thinking innovation. His work at the intersection of law, technology, and consumer advocacy continues to drive meaningful change in how legal funding is understood and accessed.
